Why Johnny Can't Sell

Resources

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Here are some resources to help you customize and enhance your consultative sales process.

Recommended Reading                                                                           

Title
Author
Differentiate or Die
Counter-Intuitive Selling
CustomerCentric Selling
Differentiate or Die
Hope Is Not a Strategy
How to Work a Room
How Winners Sell
In Search of Stupidity
Increasing the Odds
Let’s Get Real or Let’s Not Play
Major Account Sales Strategy
Mastering the Complex Sale
Rethinking the Sales Force
ROI Selling
Sales Professional's Guide to Writing
  Winning Proposals
Samurai Selling
Selling Machine
Selling to Big Companies
Selling to VITO
Selling with Emotional intelligence
Selling Against the Goal
Solution Selling
SPIN Selling
Strategic Proposals: Closing the Big Deal 
Strategies That Win Sales
The New Solution Selling
Virtual Selling
Why Johnny Can't Sell
   .... and What to Do About It

Mark Shonka & Dan Kosch
Bill Byron Concevitch
Michael T. Bosworth
Jack Trout
Rick Page
Susan RoAne
Dave Stein
Merrill Chapman
Bill Byron Concevitch
Mahan Khalsa
Neil Rackham
Jeff Thull
Neil Rackham
Michael J. Nick

Bob Kantin
Chuck Laughlin
Diane Sanchez
Jill Konrath
Anthony Parinello
Mitch Anthony
Kendra Lee
Michael T. Bosworth
Neil Rackham
Bob Kantin