Here are some resources to help you
customize and enhance your consultative sales process.
Recommended Reading
Title
Author
Differentiate or Die
Counter-Intuitive Selling
CustomerCentric
Selling
Differentiate or Die
Hope Is Not a
Strategy
How to Work a Room
How Winners Sell
In Search of Stupidity
Increasing the
Odds
Let’s Get Real or Let’s Not Play
Major Account
Sales Strategy
Mastering the Complex Sale
Rethinking the Sales Force
ROI Selling
Sales
Professional's Guide to Writing Winning Proposals
Samurai Selling
Selling Machine
Selling to Big Companies
Selling to VITO
Selling with Emotional intelligence
Selling Against the Goal
Solution Selling
SPIN Selling
Strategic Proposals: Closing
the Big Deal
Strategies That Win Sales
The New Solution Selling
Virtual Selling
Why Johnny Can't Sell .... and What to Do About It
Mark Shonka & Dan Kosch Bill Byron Concevitch Michael
T. Bosworth Jack Trout Rick Page Susan RoAne Dave Stein Merrill Chapman Bill Byron Concevitch Mahan Khalsa Neil Rackham Jeff Thull Neil Rackham Michael J. Nick
Bob Kantin Chuck Laughlin Diane Sanchez Jill Konrath Anthony Parinello Mitch Anthony Kendra Lee Michael T. Bosworth Neil Rackham Bob Kantin Mark Marone & Seleste Lunsford Keith M. Eades Tom Siebel
